Mission and Vision

Mission: support the development and implementation of personalized health care, a personal, predictive, preventative and participatory approach to medicine.

Vision: foster the adoption of personalized health care.

The Duke Center for Personalized Health Care focuses the resources of academic medicine toward developing the practical tools and expertise needed to bring personalized, proactive, and patient centered health care into clinical application.

To achieve its goals, the Center conducts and stimulates research in clinical applications of Personalized Health Care in an ethical manner which will be of greatest benefit to patients. Additionally, the Center functions as a think tank for students, clinicians, researchers, patients, scholars, policymakers, administrators, payers, and other health care stakeholders to contribute to and learn about significant personalized health care issues and further publish relevant content. The Center’s dual role as translational medicine propagator and think tank function in unison to help transfer the practice of medicine to a personalized, predictive, preventative, and participatory model, with the ultimate goal of fostering the wider-scale adoption of personalized health care.